Affluent Communications
Fractional CMO

Senior marketing leadership — without a senior salary.

We act as your part-time marketing director: setting strategy, picking the right channels, managing budget, and holding every vendor accountable to real results.

Fractional marketing director strategy session

Trusted by local businesses across the U.S.

  • Costa DentalHealthcare
  • La Cocina de MamáRestaurant
  • Rivera RoofingHome Services
  • Northstar LegalLegal
  • Studio VerdeFitness
  • Vista AutoAutomotive

Most small businesses don't need a full-time CMO — but they desperately need someone who owns the marketing strategy. Without it, every agency, freelancer, and ad platform pulls in a different direction.

As your fractional director, we sit at the strategic level: we choose the bets, sequence the work, track the numbers, and make sure every dollar of marketing spend connects back to revenue.

What's included

Quarterly strategy plan
Goals, channels, budget, and KPIs you can hold us to.
Weekly working session
60-minute call to review numbers, decisions, and next steps.
Vendor oversight
We manage your other agencies, freelancers, and platforms.
Budget & spend tracking
One dashboard for every channel's spend and return.
Monthly leadership review
Executive-style report and forward plan.
Async access
Email and Slack access for fast strategic decisions.
$3.5K
/mo starting
90-day
initial commitment
Limited
clients per quarter
Senior
strategic ownership
Our Process

How we work with you

  1. 01
    Discovery & audit

    Two-week deep dive into your business, customers, channels, and current results.

  2. 02
    90-day strategic plan

    Goals, bets, KPIs, and a budget you both agree on before any execution.

  3. 03
    Weekly cadence

    Working session, decisions documented, vendors aligned, numbers reviewed.

  4. 04
    Quarterly re-plan

    We zoom out every 90 days to re-prioritize based on what's actually working.

Why Affluent

What makes our approach different

Operator, not consultant

We don't just write plans — we make sure they get executed across every vendor.

Bilingual market expertise

Native fluency in both Anglo and Hispanic markets across the U.S.

Aligned incentives

Flat fee. We win when your revenue grows — not when we sell more services.

FAQ

Common questions

How is this different from your other services?+

Our other services execute marketing. The Fractional Marketing Director sits above execution — setting strategy, picking channels, managing budget, and holding any vendors (us or others) accountable to your goals.

How much time do I get?+

Plans include a weekly working session, a monthly strategy review, and async access by email/Slack. Typical time investment is 8–20 hours per month.

Do I still need other agencies or freelancers?+

Usually yes — and we'll manage them for you. We're not trying to replace specialists; we're the strategic head that keeps them rowing the same direction.

What does it cost?+

Engagements start at $3,500/mo on a 90-day commitment, then month-to-month. We only take on a small number of fractional clients at a time.

Ready to move forward?

Book a free consultation and we'll map out what success looks like for your business.

From $3,500/mo. 90-day initial commitment, then month-to-month.
Book a Free Consultation