A waitlist-only boutique built entirely on Instagram and automation

Beautiful space, talented team, almost no online presence. Bookings came from word-of-mouth only, no-shows ate 30% of revenue, and follow-up was a hand-written spreadsheet.

Three Instagram posts a week with original photography, a Reels strategy tuned to the local algorithm, and an automation flow that confirms, reminds, and reschedules clients without the owner lifting a finger. New leads are nurtured for 30 days automatically.

Followers grew by 9.2k in six months, the calendar is now permanently full with a waitlist, and no-shows dropped 74%. The owner reclaimed roughly 10 hours a week previously spent on admin.